Helping Resorts, Attractions & Tour Operators Grow Group Business!

Grow More Profitable Group Business!

Helping resorts, attractions and tour operators build predictable group revenue through proven sales strategies, partnerships and repeatable systems.

With 30+ years of real-world experience including Canada’s largest ski bus tour operator, a national e-bike rental franchise system, and an expense optimization company, we’ve lived it and bring practical insight and proven strategies that actually work in the real world.

Experience Highlights

Founded & Operated

Created and scaled from the ground up, "Canada’s Largest Group Ski Bus Tour Operator"

Co-founder & Develper

Was the co-founder & developer of North America's "First Mobile E-bike Rental Franchise System"

Awards

In previous consulting roles was awarded "Top New Consulting Franchisee in North America", "Top New Client Acquisitions" and "Top 5 in Revenue"

Experience Highlights

Founded & Operated
Canada’s Largest Group Ski Bus Tour Operator

Co-founder & Developer
BC’s First Mobile E-bike Rental Franchise System

Awards
Top New Franchisee in North America & Top 5 in Sales

Your Path to Growth

Empowering Tourism Operators

We specialize in helping Western Canadian tourism operators and businesses succeed. Our tailored strategies are designed to enhance your operations, cut costs, and unlock your business’s full potential. Let’s work together to navigate your business challenges.

Testimonials

“Anyone who engages Cam as part of their business development can expect a fresh, focused and no-nonsense approach … with the perfect amount of (dry) humour if you want it. He’s one of those guys that you can ‘hand the keys to’ and know it’ll get done. The tangible advice he gave our business provided an immediate, significant and long-term saving to our bottom line as well as having zero negative impact on customer experience.”

Mike Watling
Partner, Last Frontier Heli Skiing

From one long term ski industry worker to another. I have known Cameron for more than 15 years from working with him in the ski and tourism industry, when we worked together to bring ski groups to Whistler Blackcomb. I know first hand that Cameron brings a depth of real-world experience that’s hard to match. Having built successful businesses, and having many staff reporting to him, he understands both the challenges and opportunities operators face. His advice is practical, proven, and grounded in decades of doing, not just talking.

Ian Jenkins
Director of Sales, Marketing & Events, Silver Star Mountain Resort

“I am happy to applaud and congratulate Cameron on an outstanding business career in the bus ski tourism business. I’ve enjoyed a personal relationship with Cameron for over 30 years. As owner of Destination Snow, he worked with our team both on and off mountain delivering highly lucrative university and corporate bus ski tourism business bringing groups as large as 2000+. These skiers filled the hotels of Big White, Kelowna, the restaurants, shopping malls, dance floors and resulted in millions of dollars of tourism revenue. It was an outstanding time for the growth of ski tourism. I’m hoping we can bring it back!”

Michael J Ballinghall
Senior Vice President, Big White Ski Resort

“I first met Cameron over 25 years ago while working at Tourism Vancouver, when he was just getting Destination Snow off the ground. I watched him build a successful business known for delivering exceptional experiences that earned the loyalty of both staff and clients alike. Cameron’s contribution to BC’s tourism sector is notable so it’s exciting to see him back in the industry where he can apply his skills and passion. I have no doubt that Trailhead Consulting will be a tremendous resource for tourism businesses across the province.”

Walt Judas
Former CEO, Tourism Industry Association of BC (TIABC)

“In 30+ years of working with and knowing Cameron personally, one thing has never changed: He always delivers, and usually exceeds expectations. He has a sharp business mind that sees opportunities and efficiencies others simply miss. If Cameron tells you he’ll get it done, it gets done! Working with him is simply a good business decision”

Kevin Mcdonald
Owner, Atlas Sign & Awning